Chicago, IL (August 17, 2015) – Protein2o Inc., manufacturer of the nation’s top selling low-calorie, high protein waters, is pleased to announce today the brand’s Australian market expansion via an exclusive distribution agreement with Direct Brand Distributors.
The partnership will bring Protein2o products to Australia through the Direct Brand distribution channel; Direct Brand Distributors are a leading distributor of beverage and grocery products through multiple sales channels within Australia. The unique positioning of the Protein2o brand, combined with Direct Brand Distributors’ strong distribution network in Australia, represents a strong strategic fit for both parties.
“With the consumer demand for high-protein products growing exponentially in Australia right now, it made strategic sense to expand our international distribution into this market, especially after the success we have seen in Canada, “ said Bob Kral, President & CEO of Protein2o Inc. “Protein, as an ingredient, is growing rapidly in demand not just in the United States but all over the world. Protein2o is positioned to be the leader in meeting this latent consumer demand for a low calorie great tasting protein containing beverage and when combined with a best-in-class distribution partner like Direct Brand Distributors, we anticipate great results in Australia.”
“We are truly excited about the potential of Protein2o in our market. With our own nationally integrated sales team and distribution network, we will deliver Protein2o a strategic marketing and sales focus to develop and build the Protein2o brand throughout the region,” Said Adrian Gastevski, Director of Direct Brand Distributors Pty Ltd.
Protein2o is the first line of naturally flavored, low-calorie waters enhanced with 15g of protein and electrolytes giving consumers a way to stay hydrated while also providing an impressive amount of protein (30% RDA) to keep bodies in optimal health. With only 70 calories, Protein2o is the lowest calorie RTD protein beverage available and it is the ideal beverage for anyone wanting to lose weight, improve their physique, stay energized, or simply live a healthy lifestyle.
About Direct Brand Distributors
An independent wide range wholesaler of international beverages, confectionary and dry goods, our aim is to source the best brands from around the globe and bring them to the Australian market.
We guarantee the quality and supply of all our products along with our professionalism in both customer service and delivery. By combining multiple product categories across industries, we are able to provide our customers with the lowest prices. Our customers include Australian retail convenience (e.g. Seven11, Caltex, Mobil, Gull) retail supermarkets (e.g. Woolworths, Coles, Metcash) and retail liquor corporates and independents together with bars, clubs and restaurants.
About Protein2o
Protein2o was born from the crazy idea that there’s a better way to consume the two most important nutrients to our body, water and protein. A way that doesn’t taste chalky and isn’t filled with calories, carbs or even sugar. Behold, Protein2o, crisp, clean water enhanced with 15g of protein to nourish your body and electrolytes to keep you hydrated. Our light, thirst-quenching flavors will make your taste buds’ dreams come true and change the way you think about protein. To learn more, visit us at drinkprotein2o.com or join the protein movement @protein2o.
